The DrySleeping™ Comfort System is in its own product category; sold exclusively online, it was first introduced in 2016, and it was like no other product on the market. The patented Personal Dehumidification Unit has a moisture-absorbing effect, keeping you dry from excessive night sweats. Beneficial not only for the everyday consumer, but also for cancer and addiction patients who suffer from night sweats. I had a simple task: communicate comfort. So to do so, I utilized a soothing blue color story and simple, no-fuss photography and, per the design brief, used a delicate approach to design and typography to attract a slightly more sophisticated consumer.