Grab Green®

Grab Green® is a brand that’s meant to provide a healthier, effective and safer alternative to conventional home cleaning products. The objective of this project was to design packaging that spoke to a niche consumer; someone looking to clean with products safe for their family and for the environment. And based on consumer insight, this shopper also wants a status brand that has trend appeal, or in other words, packaging they wouldn’t mind being predominately displayed in their home. Based on this knowledge, I developed concepts that have a high-style, contemporary and a somewhat apothecary tone to them, speaking to this consumer and their specific design sensibilities.


Creative Direction
Art Direction

MaddieBrit Products, LLC