Medella Laboratories began with a line of probiotics under the brand Medella Naturals. Prior to designing the lineup, another designer did preliminary work on a logomark and label designs. However, the original logo was clumsy and the label felt cluttered and dated. The client wanted something that felt more contemporary and a label that was organized and easy to read. So I designed a color coded system and utilized an organized delivery of the product information, while keeping the Medella brandmark front and center.
What followed were acne pills and a bug spray, all falling underneath the Medella Naturals brand. And another product named Addelin that's meant as a brain enhancement supplement (similar to Adderall). The end result has been massive sales for Medella Laboratories.