Project: Baby Ruckh
Kellie + Ty Ruckh had dreamed of being parents but unfortunately were unable to have children. They set out to adopt, however the adoption process is no inexpensive endeavor. So they decided to turn to friends and family to help raise a portion of the funds needed to add a child to their family. To raise the money necessary, they asked me to design t-shirts to sell as well as social media and print campaigns to help advertise various fundraising events that they had planned. I came up with a simple plus sign graphic that both symbolized the idea of Kellie + Ty adding a new member to their family and the notion that they needed to add donations to their adoption fund to help their dream become a reality. The result: they're now happy parents of a beautiful baby boy!